YEAR:
COMPANY:
INDUSTRY:
CATEGORY:
2025
OKC Thunder
Sports
Campaign
overview.
The 2025 NBA Playoffs marked a historic run for the Oklahoma City Thunder. With a franchise-record 68 wins and the team’s first-ever NBA Championship, all eyes were on OKC—and the creative needed to match the energy and intensity of the moment at every level.
As part of the Brand Influence and Identity team, I helped bring the postseason to life through large-scale print, digital, and in-arena experiences. From rallying the city to setting the tone inside Paycom Center, our work played a key role in making this run feel unforgettable.
role & focus.
I contributed to the design and rollout of several high-impact assets across print, environmental, and digital formats. My focus was on extending the campaign's reach through city-wide placements, enhancing the fan experience inside the arena, and reinforcing a unified postseason identity. I collaborated closely with the broader creative team to help ensure our visual language stayed bold, cohesive, and flexible as the playoffs progressed.
city wide presence.
As excitement built, our goal was to make the Thunder’s presence felt across the entire city. I designed a full-team vinyl wrap on the front of the Oklahoma City Convention Center—spanning 120 feet wide by 54 feet tall—as well as a branded vinyl billboard outside Paycom Center.
Across the metro, I contributed to digital billboard takeovers leading up to the playoffs and delivered weekly player features and brand messaging over the course of our playoff and NBA Finals run. Downtown, we extended the campaign with playoff street pole banners I designed. Each touchpoint brought the campaign to life in public spaces—amplifying excitement with every round.
in-arena experience.
Inside Paycom Center, every detail was designed to heighten the energy of the postseason. I created photo ops for fans and designed vinyl wraps for key premium spaces, including the Founder’s Lounge, Courtside Pub, and Courtside Club.
For five home playoff games, I designed Fan Bammers placed on all 18,203 seats—amplifying crowd energy and creating shared moments of impact throughout the arena. For Game 7 of the NBA Finals, I designed the playoff T-shirt worn by every fan in the building as the Thunder secured their first NBA title on home court.
scale & review.
This campaign was fast-paced, collaborative, and massive in scale. Our team delivered thousands of assets with consistency, clarity, and energy at every level. It was a city-wide creative moment—and a career highlight I’ll never forget.
