2025 NBA Playoffs
A city-wide creative campaign for the Oklahoma City Thunder’s historic 2025 championship run, spanning environmental, digital, and in-arena executions.
Awards
Silver ADDY Award - Integrated Brand Content Campaign - AAF Oklahoma
Challenge
Create a unified postseason identity that could scale across the city and inside Paycom Center—maintaining boldness, clarity, and flexibility as the playoffs intensified week to week.
Solution
Contributed to high-impact environmental, print, and digital executions, including a 120’ x 54’ Convention Center wrap, metro-wide billboard takeovers, premium space installations, 18,203 seat Fan Bammers, and the Game 7 Finals T-shirt—delivering a cohesive, high-energy championship experience at every touchpoint.
