Art & Sole

Challenge

As an inaugural fundraiser staged directly on the OKC Thunder court, the event needed to balance the credibility of a gallery experience with the energy of a professional sports venue. The identity had to feel elevated and collectible while remaining clearly connected to the Thunder brand and its community mission.

Solution

Developed a refined visual system that merged art-world cues with the bold presence of the Thunder arena. The branding extended across logo design, museum-style artwork tags, environmental signage, credentials, event programs, table tents, and large-scale graphics, transforming the court into a curated exhibition space. A looping artwork feature on the main jumbotron amplified visibility and unified the in-arena experience. The inaugural event exceeded its fundraising goal, generating $72,100 toward a $50,000 target for the Thunder Community Foundation.

• Logo design and core visual identity

• Museum-style artwork tags and labeling system

• Environmental signage and large-scale arena graphics

• Event programs and table tents

• Branded credentials

• Jumbotron artwork feature video