City Edition 2024-25
A multi-channel retail and arena launch campaign for the Thunder’s 2024–25 Nike City Edition uniform, designed to deepen its connection to Oklahoma City’s culture.
Challenge
Launch the City Edition uniform through a cohesive retail experience that introduced the design while reinforcing its cultural narrative across print, digital, and in-arena touchpoints.
Solution
Developed a unified visual system across promotional materials, retail tags, in-store graphics, a storytelling info card, and large-scale City Night arena signage—creating an immersive, story-driven fan experience.
