Built Like Oklahoma
A large-scale environmental installation at the Paycom Center’s Northwest Entrance, uniting the Ford Dealers of Oklahoma and Thunder brands.
Challenge
Showcase Ford trucks without relying on model-specific details that could quickly become outdated, while seamlessly integrating Ford’s rugged identity within the Thunder arena environment.
Solution
Developed a look featuring semi-abstract truck collages layered with cracked dirt textures and a unifying blue gradient map, reinforced by “Built Like Oklahoma” messaging—executed across approximately 2,000 square feet of vinyl installation.
