Thunder Cup Classic

A refined brand identity for the Thunder Cup Classic, the OKC Thunder’s executive golf tournament.

Year

2024

Category

Branding

Client

OKC Thunder

Industry

Sports

Challenge

Create a premium, scalable identity that blended traditional golf aesthetics with the Thunder brand while clearly distinguishing the event from the NBA Cup In-Season Tournament.

Solution

Designed a classic-meets-bold visual system anchored by a hand-drawn monogram and monoline script typography, introduced “Classic” to elevate and differentiate the event, and built a flexible four-tier logo system for consistent application.